Rugged and Rogue: Why the HiLux is Australia’s most sought after ute

Rugged and Rogue: Why the HiLux is Australia’s most sought after ute

November 8, 2018

Starting off-road adventures straight from the showroom floor, the release of the new HiLux trio has created much hype across the country. In early 2018, Toyota released three new HiLux 4×4 dual cab vehicles, Rugged, Rogue and Rugged X offering greater levels of protection, functionality and recovery capability. Today, the HiLux is not only a favourite of the hard-working tradies, but driving with an entirely new market of serious off-roading enthusiasts.

Toyota built the HiLux Rugged, Rogue and Rugged X to meet an increasingly high demand from Australian customers and Australian conditions. Noticing that HiLux owners were spending thousands on accessories, the HiLux grade expansion includes a raft of features integrated and engineered into the core vehicle and covered by standard factory warranty.

Heavy-duty steel front bar with an integrated bash plate, LED light bar, new design grille, snorkel, side rock rails, front and rear recovery points, a new heavy-duty steel rear and tow bar, load rated sports bar and leather-accented seats are some of the features that make up the all-new Rugged X. All models are equipped with off-road and on-road protective and functional features leaving the showroom completely ready for action.

As the roads less travelled become ever-more popular, the new grades of HiLux brings a solid and stable drive with the reliability to perform.

Recently taken your HiLux off the beaten track?

We want to know! Head over to our social media pages Facebook @billrobertsontoyota or Instagram @billrobertsontoyota and tag us in your quick weekend getaways or great Australian outback adventures. We love seeing the HiLux in action and are always keen to discover more of Australia’s best kept secrets.